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BTA2177 - Analytics 360 with GA4 Properties

Buyer British Tourist Authority t/a VisitBritain/VisitEngland (ID: GB-CFS-329831)

Awarded CF

Value

£116,100

Region

—

Deadline

20 Oct 2025

Status

complete

Published

—

Contract Start

15 Feb 2026

Contract End

29 Feb 2028

CPV Classification

72316000 Data analysis services

Description

Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14 Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14

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Award(s)

Supplier

Merkle

ID: GB-CFS-331869

Awarded Value

£116,100

Award Date

18 Feb 2026

Supplier Size

large

Contract Period

15 Feb 2026 — 29 Feb 2028

This record was sourced from the Contracts Finder API. Values and dates are as published in the original notice and may change.