The purpose of this requirement is to appoint one research Supplier to carry out insight gathering and evaluation of paid-for marketing campaigns run by HMRC over the duration of the agreement, as well as more general research projects to benefit HMRCThe purpose of this requirement is to appoint one research Supplier to carry out insight gathering and evaluation of paid-for marketing campaigns run by HMRC over the duration of the agreement, as well as more general research projects to benefit HMRC