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The Fares, Ticketing & Retail Subject Matter Expert

Buyer WEST MIDLANDS COMBINED AUTHORITY (ID: GB-SRS-supplierregistration.cabinetoffice.gov.uk/ysmd84Me)
Awarded CF SME Friendly
Value
£151,200
Region
West Midlands
Deadline
28 May 2026
Status
complete
Published
—
Contract Start
1 Jun 2026
Contract End
31 Mar 2027
CPV Classification
71311200 Transport systems consultancy services
Description
Transport for West Midlands (TfWM) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities.

The services to be provided will include:

• Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators,
• Analysis of customer experience, accessibility, retail channels and customer journeys;
…
Transport for West Midlands (TfWM) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities.

The services to be provided will include:

• Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators,
• Analysis of customer experience, accessibility, retail channels and customer journeys;
• Development of strategic options, recommendations and implementations considerations for a future franchised environment;
• Review of commercial, technical, operational and revenue management considerations associated with fares and ticketing arrangements;
• Benchmarking against industry best practise and emerging trends within the transport sector;
• Development of strategic roadmaps, programme planning inputs and risk and dependency considerations;
• Stakeholder engagement, workshop participation and presentation of findings and recommendation and
• Wider advisory support across relevant Bus Reform Programme workstreams where specialist fares, ticketing, retail or commercial expertise is required.

Award(s)

Supplier
Waterman Aspen Ltd
ID: GB-COH-02203474
Awarded Value
£151,200
Award Date
13 Jul 2026
Supplier Size
sme
Contract Period
1 Jun 2026 — 31 Mar 2027
This record was sourced from the Contracts Finder API. Values and dates are as published in the original notice and may change.