MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Zero Waste LCR brand. The campaign is to help raise awareness of household food waste and food waste prevention behaviours across the Liverpool City Region.MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Zero Waste LCR brand. The campaign is to help raise awareness of household food waste and food waste prevention behaviours across the Liverpool City Region.